The Helsingen Sanomat reported that an American from Sheboygan (Sheboygan!) Wisconsin put his naming rights up for sale on Ebay and the right to name him anew was bought by a Finnish store. I enjoyed this quote:
There seems to be some confusion over the meaning of the new name Calvin has taken - the newspaper says "Verkkokauppa" means "catalogue", when it is closer to "online shop" or "online trading". But what's in a name, really?
Exactly!
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